B2B grocery: How suppliers evolve their E-Commerce infrastructure


Grocery e-commerce is booming!.

Because buying wholesale groceries online has become an ingrained habit of many customers as they think it is convenient and cost-effective.

In addition, the COVID-19 pandemic gave grocery e-commerce a significant boost. Because online grocery delivery became more acceptable due to the imposed social distance standards. Also, it has gained traction as it is a convenient and safe mode of buying groceries amid this outbreak.

As per Grandview Research, in 2020, the online grocery market size in India was valued at $ 2.9 bn and is expected to grow at a CAGR (Compound Annual Growth Rate) of 37.1% from 2021 to 2028.

Moreover, with a market share of 34.6% in 2020, South India topped the Indian online grocery business.

Factors that drive the Indian online grocery market:

These are some factors that increase online purchases of groceries.

  • Changing the lifestyle of the customers.
  • Growing urbanization.
  • Tech-savvy generation or millennials who prefer buying products online.
  • Multiple payment methods such as COD, debit/credit cards, net banking, and UPI (Unified Payment Interface) are offered by wholesale grocery suppliers.

Now, let’s have a look at B2B grocery challenges that make the suppliers evolve their e-commerce infrastructure.

B2B grocery challenges:

The challenges faced by the grocery supply business are unique. Read on.

  • The bulk of their business is with supermarkets and retailers.
  • There are various products, and perishability, volume, and weight vary from one product to the other.
  • In addition, business clients may have specific preferences for the kind of items (groceries) they order.
  • So, in comparison to general retail, the wholesale groceries for the retail sector have complex order criteria to fulfill and a longer supply chain.
  • Also, let's not forget about the cost aggregations.
  • Besides, many businesses want to do business online and prefer a wholesale supply of groceries.


So, in the B2B wholesale grocery supply, customers’ buying journey must be planned and touchpoints must be managed carefully to ensure expectations and time frames are fulfilled because business clients are more concerned with things like shipment time frames, distribution deadlines, and the ability to manage orders.

If these are not fulfilled, issues will be faced and it lessens your brand reputation.

The evolution: E-commerce infrastructure

Particularly, during the pandemic, the grocery business has diversified. In addition, all the aforementioned challenges made B2B grocery suppliers build their e-commerce platforms. Qwipo, one of the leading B2B suppliers, is an example.

To streamline the grocery business, slash out additional costs, bring more revenue, and improve client satisfaction, leveraging an e-commerce platform for the wholesale grocery supply business will be a great idea.

Having an e-commerce solution for the grocery supply business eliminates the manual work that goes on preparing invoices, processing orders, making sales calls, managing delivery dates, managing logistics, etc.

Moreover, the lack of data and business insights leads to missed opportunities. Thanks to the e-commerce platforms!. They provide in-depth insights into the businesses and sales that help retailers make more informed decision-making.

Qwipo’s e-commerce grocery platform:

So you have decided to get an e-commerce platform for your grocery business.

That’s great!. Because it can simplify and streamline your grocery business operations like never before. In addition, it cuts down additional costs, improves brand credibility, improves customer loyalty, and helps you reap double ROI. 

To reap the profits for your business, you must pick the best B2B grocery suppliers like Qwipo.

Qwipo’s unique selling point is the same-day delivery of quality groceries procured directly for prime vendors and manufacturers without storing them anywhere.

Through Qwipo’s e-commerce platform:

  • Businesses like HORECA (Hotels, Restaurateurs, Cafes), Kirana Stores, Wholesale Retailers, Educational institutions, Hospitals, and other private and government organizations can make bulk orders for their grocery requirements.

  • Qwipo’s eCommerce platform is useful for both Business clients and Prime vendors.  They can streamline their business operations.  

  • Prime vendors or suppliers can acquire new customers, and brand visibility, and be a part of the large markets without spending hefty sums.

  • Business retailers can use this platform to find the right vendor. They can view the ratings of all vendors, and special offers, and compare pricing.

  • Product listing on Qwipo’s e-commerce platform helps business retailers create brand visibility, and product range, and broaden their sales territory through their quality and constant presence.

  • It offers fast, decentralized, and the same-day delivery delivery

  • Retailers often lack the data and capabilities to target the right customers. With Qwipo’s e-commerce platform, retailers and prime vendors can get the latest market trends and analytics into their business.

  • No delivery charges are levied.

  • It has a flexible return policy.


The grocery sector is presently on the edge of the next e-commerce revolution. So, finding the right wholesale grocery store suppliers in India with their own b2b commerce platform will help you create a great in-store experience while adding value to your overall business strategy.

Businesses can promote themselves as significant participants in the market and provide a better customer experience by offering similar offers and merchandise online.

Make the best use of an e-commerce platform for your grocery needs today!. And make Qwipo the foundation for your future-proof digital commerce for your business!!.