Transforming FMCG Retail With B2B E-commerce Platform

A brand is no longer what we tell the consumers it is; it is what the consumers tell each other it is."

India is one of the fastest-growing economies in the world. Consequently, it has immense potential for transforming FMCG retail with a b2b e-commerce platform. Our household is surrounded by FMCG products ranging from home care, personal care, food & beverages, and OTC products(Over The Counter).

With rising disposable income and growing industrialization, India has become one of the most appealing investment locations. In India, household and personal care account for 50% of FMCG sales.

B2B e-commerce platform has been a problem solver in building brand loyalty, direct-to-customers personalized shopping experiences, faster buying process, last-mile delivery, product & price comparison, and many more.

Consumer-focused industries like retail, FMCG, and e-commerce have significantly contributed to many success stories.

The consumer user base has witnessed a significant shift in purchasing patterns. In addition, we are moving towards the 5G era, enabling more digitalization in various consumer needs categories.

The development of technology and the expansion of enterprises in India have led to an online marketplace that serves a rapidly changing client base that prefers to purchase in a specifically designed setting.

As a result, the growing use of digital innovation has led to a significant increase in FMCG demand in the B2B e-commerce market. Technology improvement enables us to make better decisions and channel the b2b wholesale grocery marketplace to strive for efficiency and sustainability.

The use of B2B eCommerce software solutions is growing to carry out these operations online, much to how FMCG retail depends on wholesale trade, vendor support, or other activities. This blog post lets us understand the beneficial factors of B2B grocery suppliers expanding to e-commerce platforms.

Features of B2B marketplace for groceries and FMCG products

The FMCG sector has been growing since the introduction of the New Economic Policy of 1991. Moving forward to 2022, according to Qrius (formerly The Indian Economist) it contributes nearly 20% to the GDP (Gross Domestic Product).

1. Fulfilling Diversified Needs

The FMCGs contribute to most merchants' revenue expansion over a wider range of products. Most frequently, the substantial profits generated from the sales of FMCGs are used to control seasonal fluctuations in demand for other products or brands.

As a result, our marketplace features a variety of product options from this company, including foods & beverages, home goods, and even quality groceries.

Our extensive product range makes the customers rely on them for all their business essentials. 

2. Cross Merchandise Opportunities

Retailers thrive when customers frequently visit them and buy a variety of goods.

Our business model provides the opportunity for wholesale cross-merchandising when two products from different categories are strategically placed next to one another in a store.

An excellent illustration is when electronic stores sell remote controls with substantial profit margins that have nothing to do with the FMCG sector. However, any client who buys the remote will appreciate a rack of Lithium batteries for its flawless operation, which will boost sales and more significant profit on these two goods.

3. Designated Relationship Manager

Building trust & healthy professional relations with our customers and business prospects.

Through our designated Relationship Managers, we offer support and technical assistance to our customers so that they won't miss out on anything in the age of technology.

Each Seller on Qwipo is equipped with an individual account and a designated Relationship Manager who will ensure that the Seller has a hassle-free experience by addressing & resolving issues.

4. Cut Out Middlemen

No middlemen are selling via our marketplace channel; the prime suppliers and prime vendors make all sales directly. As a result, this ensures that they make better earnings via our business model.

The primary role of the middlemen is to build a relationship and offer deals on FMCG Products to the retailer. They earn a percentage of the order as contractors, not employees. This means that only a tiny percentage of each unit's sales results in profit for these items. Cutting out middlemen would benefit the retailers or shopkeepers in two ways. Firstly retailers can save money, and secondly, they can build healthy, professional & one-on-one relationships with their consumers and suppliers.

However, FMCG goods can be sold out in huge volumes. Ensuring quick sales of huge volumes results in significant earnings when joined together and may account for a substantial chunk of the retailer's overall profit over time.

5. Escrow Payments

Empowering retailers with secure and worry-free payments.

Escrow payments ensure an agreement to hold the funds until both parties have fulfilled their contractual requirements. It enables a third party responsible for releasing funds with a neutral stand eliminating risks from both parties.

Escrow payments enable industries to accept cross-trade payments with small to large-scale transactional value.

6. Encourages Impulse Buying

As we move forward faster, the consumer behavior shift must meet no matter what. The rise of millennials and the GenZ community has made manufacturers rethink building FMCG products. 

Make the optimum use of data to understand consumers better & improve customer experience to trigger them with impulse buying. By giving out a list of suggested items, you tempt them into buying more than what's already in their cart.

It would satisfy your consumer base with cross-selling products much more quickly. It would also aid in making the order offset the free shipping cost.

7. Data-Driven Insights

The rise of Artificial Intelligence with Machine Learning capabilities is making enterprises run towards more efficiency and productivity. The data acquired from various points of operations aids the wholesale grocery store suppliers with a more insightful approach toward increasing demand and becoming sustainable. 

The data displayed as product information can be made in various forms of media such as images or videos to increase buying in a shorter duration.

We pledge to reduce the carbon footprint with our effective tech-driven logistics supply chain. It enables us to equip our delivery unit with the most optimal routes from a prime supplier to the end customer's doorstep.

Why Choose Qwipo?

There is no current or foreseeable shortage of FMCG retail products to meet demand. But, in reality, there is a raising need for reasonably priced FMCG retail. B2B eCommerce platforms can do this by building a healthy, long-lasting business ecosystem.

The fluctuating market shifts, new looming customer demand, and price sensitivity affect the logistical supply chain of wholesalers, distributors, retailers, and manufacturers.

As a wholesale grocery store supplier in India, we are driving retailers with access to the "full basket" feature, clubbing grocery & OTC products to our retail customers

With us as their wholesale grocery supplier in India, retail owners and businesses can make more time towards creating the best sales & engagement strategies to retain their consumer base.

1. Seamless & Easy Integration

Our seamless and easy integration assures everyone using our platform makes the most of its functions through our integrated architectural operations and components. It enhances the operations of grocery wholesale suppliers in India to make informed decisions and create an effortless flow of products. Synchronizing business processes with technology ensures flexibility in providing solutions at the very instance.

2. Omnichannel Support

The main goal of making the business efficient starts with establishing a long-standing relationship with your users & enterprises. Our various services and solutions offer wholesale grocery store suppliers in India a platform to manage their retail outlets seamlessly, making more with customer acquisitions and retaining them. In addition, it gives a personalized experience with dynamic data reports and real-time inventory updates.

3. Scalability

We at Qwipo aim to maximize productivity at every scale by seamlessly merging our front & back-end operations. The e-commerce B2B solution you chose today will put you on the right road as you set up your company. Our platform allows your business expands, enabling you to grow. Our "Just In Time & Same-Day Delivery" Feature facilitates retailers with product delivery as short as 12 Hrs for our valuable customers.

4. Ecosystem

The Ecosystem around the platform strives to make uninterrupted operations for wholesale grocery store suppliers and make them sustainable by adopting a new sustainable distribution channel. In addition, our dedicated 24X7 Live Chat Customer Service helps retailers with their queries on every level to empower them with business solutions to drive them more revenue. We constantly look into partnering with retailers and offering b2b wholesale grocery solutions to streamline their business process with our insights-driven platform.

5. Overcome Geographical Limitations

Our goal is to overcome geographical limitations and grow into an extensive supply chain to create opportunities for retailers in every part of India. Currently, we are offering our services to 50 prime geographical areas in and around Hyderabad & Andhra Pradesh.

We intend to expand our services to more areas and cities to empower many other SME retailers to offer quality products directly from suppliers.


Brands have increased their investment in digital and predictive technology to improve and influence the next generation of customers and shopping experiences. However, to effectively handle the future crisis, FMCG retailers & businesses must reorganize their production, distribution, and product mix companies and goals.

To expand capacities and fulfillment operations, it is high time for businesses to engage with distribution partners & approach a solution partner such as Qwipo, a Tech-based B2B marketplace for groceries and FMCG products, to create a robust distribution network. We aim to build the best agile business model to minimize disruptions in the FMCG retail space by maximizing and empowering all-scale retailers.